Case Study

PowerMaxFitness - Online Marketing & Sales

Power Max Fitness-Online Sales & Marketing:

Build the ultimate online sales site for PowerMaxFitness's Golf Swing Machine. - Launch Site

Project Overview:

Anderson-Taylor was brought in to completely overhall the PowerMaxFitness website. The new goals were defined for sales and brand recognition.

Anderson-Taylor worked with PowerMaxFitness to develop a website that appeals to golfers and educates the average golf avocate on the benefits of the Swing Machine. This project required online market research, multiple levels of design, testing and deployment.

Anderson-Taylor worked in conjuction with Googles New York teams to develop a campaign that would match the PowerMax TV advertising both in time frame and geographical location.

The final website along with the new online pay per click marketing campaign was a success. We were able to drive up sales by almost 300 percent in the first month. As a result of the new website, marketing and internal campaigns including trade shows PowerMax was able to land a spot in the new PGA super stores as well.

Anderson-Taylor is currently discussing bringing PowerMaxFitness into South America as a multi-lingual online marketing campaign. To enable this project, the following components were designed and developed:

• Integrated flash and javascript based tools to allow customers to quickly view request PowerMax materials.
• Easy to navigate design developed from many marketing studies.
• Integrated mpeg and avi videos and video server technology to enable quick viewing of the Swing Machine in action.
• Pay per click Google and other online advertising. Each campaign was monitored and managed per time zone and city to match the local TV advertising campaigns on the Golf Channel.
• An easy to use mini - shopping cart.

This web site and marketing campaign was very well received by PowerMaxFitness, we are continuing talks of multi-lingual projects in the future.