With the arrival of 3G networks, consumers are increasingly downloading
videos onto their phones. Analyst Firm ARC estimates the mobile online
video market generated a world- wide revenue of $5 billion in 2008 alone. In 2009,
mobile and broadband service providers are faced with increasing
pressure to provide dynamic, high-quality content to their sub- scribers over
multiple networks, and onto any device.
"As multimedia content becomes more widely available and the diversity of
devices continues to grow, traditional methods of delivery are no longer the
only way to offer content," said Michelle Abraham, principal analyst at
In-Stat. "Consumer demand for content with low latency and high quality will
drive service providers to find solutions that will easily offer quality
content to their subscribers over multiple networks and devices."
Until recently, most content service providers were unable to deliver
interactive, 2-way multi- media content to mobile phones and devices. The
process use to involve creation of custom code to support device clients
and high bandwidth networks such as 2.5G, 3G, WiFi or WiMAX, which is
not prevalent. In addition, real-time downloads are restrictive and resource
intensive. Content providers and enterprises who want to deliver mobile
video media require extensive human interaction and expensive capital
investment in servers and storage.
Find out how Anderson-Taylor's MobileVideo Suite eliminates these problems.