With the arrival of 3G networks, consumers are increasingly downloading videos onto their phones. Analyst Firm ARC estimates the mobile online video market generated a world- wide revenue of $5 billion in 2008 alone. In 2009, mobile and broadband service providers are faced with increasing pressure to provide dynamic, high-quality content to their sub- scribers over multiple networks, and onto any device.

"As multimedia content becomes more widely available and the diversity of devices continues to grow, traditional methods of delivery are no longer the only way to offer content," said Michelle Abraham, principal analyst at In-Stat. "Consumer demand for content with low latency and high quality will drive service providers to find solutions that will easily offer quality content to their subscribers over multiple networks and devices."

Until recently, most content service providers were unable to deliver interactive, 2-way multi- media content to mobile phones and devices. The process use to involve creation of custom code to support device clients and high bandwidth networks such as 2.5G, 3G, WiFi or WiMAX, which is not prevalent. In addition, real-time downloads are restrictive and resource intensive. Content providers and enterprises who want to deliver mobile video media require extensive human interaction and expensive capital investment in servers and storage.

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