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  • Anderson Taylor

Does My Company Need a Mobile App? What to Expect in 2018

Updated: Jun 4, 2020

People checking their phones

This year both the Apple App Store and the Android app market will be celebrating their 10-year anniversaries. Since they the beginning mobile apps have taken over the world in a huge way. Mobile apps and developers have transformed industries evolving from smartphone experiences to cloud platforms that control homes, TVs and cars and more. The momentum for mobile apps is steadily growing, and it looks like this is only the beginning.

By the end of 2018 the combination of over 40 countries mobile application sales will generate over $100 million in consumer spending across both Apple and Google Play app stores. Business growth for companies using mobile applications has been massive already, but according to experts, the decade ahead will be even bigger as technology grows, markets get bigger and mobile application infrastructure is built for the next generation of networks and devices.

In 2018, the mobile application business economy is entering a new era of growth which experts predict will surpass $110 billion. Here are some of the trends experts expect to see for the mobile app industry.

The New Reality for Mobile Application Business Will Be Augmented

People are already using Snapchat augmented reality (AR) in the mainstream, but this is only a glimpse of Augmented Reality's full potential. Just take a look at Niantic’s launch of Harry Potter: Wizards Unite, which will take Augmented Reality in gaming to new heights. Now major companies are identifying business use cases for AR to take their company a step past the existing business applications. Retailers like Ikea, Nordstrom and Pottery Barn now have AR-driven app features to help shoppers visualize how a product will fit in their home. Strava and BMW have also re-designed their mobile applications with AR features to create more immersive, visual experiences for their users.

Tech titans Apple and Google announced AR initiatives at their 2017 mobile application developer conferences, and experts expect to see these efforts become more defined in 2018. Business and consumer interest in these apps is already spiking, and experts expect the excitement, and downloads, to climb as AR applications continue to evolve.

Mobile Applications for the Internet of Everything (IoT)

Over the last 10 years we have all seen tremendous growth in mobile- and touch-centric apps for businesses. Over the next 10 years the extension of mobile applications into everything by leveraging new UIs like voicefor interaction. At first Amazon drove the charge towards voice-controlled future with its Echo device, now we see the Alexa app drive more than 2 million downloads on Christmas Day 2017 alone. Now there are several voice assistants on the market, and thousands of apps have been developed to help consumers take advantage of them.

Mobile application developers are working night and day to take existing voice agents and reinvent them. Businesses are building their own tools, to capitalize on the interest and opportunities these mobile application developers present. For example: cable companies have integrated voice recognition into TV remotes to help consumers more easily find the shows and channels they seek. Philips developed smart light bulbs that work with a mobile application to use voice commands that dim, brighten and turn lights on and off. Over the next year businesses will see higher adoption rates and deeper integration of voice command features into touch-based mobile applications creating a world where the mobile app internet and apps control just about everything.

Global Consumer Spend to Soar

So as we enjoy the ten-year app store anniversaries, we can look forward to even more in their mobile application revenue-driving capacity. The iOS and Google Play stores have hit record levels for consumer spend — nearly $17 billion in Q3 2017 alone. Average time spent in mobile applications is almost 3 hours per day. Mobile application subscription revenue and in-app purchases will definitely accelerate smart businesses bottom lines. Experts say mobile application monetization will reach new heights globally.

Looking at Android devices we see emerging markets like Brazil and India enjoy significant growth and they have a long way to grow. Both of these countries, as and major markets in southeast Asia still have some populations without smartphones today. As this shifts mobile devices will penetrate these markets more deeply. Experts expect to see further increases in time and money spent in mobile applications for business in these areas. Mobile applications monetization potential is not limited to consumer spending. The in-app advertising and expanding mobile commerce show the growth opportunities are limitless.

If you want to talk more about how mobile application will help your business let me know!

Until then, best wishes!

The Anderson Taylor mobile application developer team

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